FROM $60-£90k MONTHLY TO $900k MONTHLY IN 12 MONTHS

Partner: Dr Robert Love – Neuroscientist, educator & founder of Dr Love Lions Mane

Date Range: Oct 1, 2024 – Oct 31, 2025

The Client

With over 5 million followers worldwide, Dr Robert Love is the internet’s most recognisable neuroscientist. His mission: make modern neuroscience accessible and help people optimise their brain health.

As part of this mission, Dr Love launched a premium supplement range – Lion’s Mane, Neuro Plus, and NMN – designed to offer world-class formulations to his global community.

The Challenge

When Dr Love approached Alphageek, his product line was generating $60–90k per month. Traction was strong, but growth was capped by:

Lack of a scalable paid acquisition engine
Heavy reliance on organic demand
No cross-channel structure to capture existing demand while generating new reach
Limited creative velocity for continuous testing and iteration

The goal was clear:

Build a high-scale, profitable acquisition system across Meta and Google while protecting first-order profitability.

Our Approach

1. Cross-Funnel Meta + Google Scaling Engine

We built a full-stack acquisition ecosystem across both platforms:

Meta: Began with a centralised ASC+ + DPA setup for maximum liquidity and learning speed
Once validated, we split into multiple ASC+ structures to support vertical and horizontal scaling
Custom top-of-funnel architecture to create a constant influx of new engaged users – an “evergreen fountain” of future buyers
Google: Designed to capture high-intent traffic generated by Meta’s top-of-funnel momentum, ensuring full loop coverage from discovery → conversion

2. Creative System Built for Scale

Creatives were the growth lever – so we engineered a system with speed and volume:

Tested short, medium, and long-form video (up to 4+ minutes)
Benchmarked everything against graphics, static images, carousels, and collection ads
Ensured the account remained agile, diversified, and fatigue-resilient during scale
Built a rapid video iteration pipeline so winning assets could be duplicated and expanded immediately

This allowed Dr Love’s brand to scale while maintaining creative freshness – avoiding the typical plateau seen during rapid growth.

The Results

12 Months. Over 10× Revenue Growth. Zero Dip in Profitability.

On track this month for $250k/month ad spend (while maintaining ROAS)
Maintained first-order profitability throughout scaling
Achieved 3× ROAS on Meta (last-click)
Email database expanded to 60,000+ engaged subscribers
Positioned the brand for the next major growth phase: subscription rollout

Dr Love now has one of the most profitable and scalable acquisition ecosystems in the neuroscience and modern health category.

The Outcome

What started as a $60–90k/month operation is now a $900k/month brand (and still growing rapidly), underpinned by predictable, high-scale paid acquisition.

The combination of systems thinking, creative iteration, and cross-channel orchestration has transformed Dr Love’s supplement line into a category-leading powerhouse – with recurring revenue and subscription layers soon to follow.

Contributor: Art Lindop

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