⚠️
EveryDayYouDelay,
YourBlackFriday
ProfitsQuietlyEvaporate
Nail Black Friday as a D2C Brand
Costs soar. Attention shrinks. Competitors get louder. But the D2C brands who know the new rules still turn Black Friday into seven-figure weeks. This handbook shows you exactly how to do it - step by step, no fluff.
TRUSTED BY
Unlock Your Potential
If you're treating Black Friday like it's 2022...
- You're paying more just to get seen.
- You're relying on blanket discounts that nuke margin.
- Your creative fatigues in hours, not weeks.
- Your “warm list” is tiny when CPMs spike.
- You're leaving serious money on the table after Cyber Monday.
Meanwhile, prepared brands are building VIP lists early, structuring for chaos, and squeezing every profitable order out of Q4.
TRACKING & ATTRIBUTION
Fix blind spots before the rush: bulletproof Meta/GA4 events, revenue-tagged flows, and a test promo to stress-test ops.
OFFER ENGINEERING
Build offers that attract and protect margin (flat %, bundles, tiered, BOGO) using our KPI Calculator to set discount + ROAS guardrails.
CREATIVE THAT CONVERTS
Daily rotations, urgency overlays, social proof, and story-first ads engineered to lift CTR/CVR when CPMs spike.
SEGMENTATION THAT PRINTS
High-intent tiers, lapsed VIPs, and AOV-based LLAs that turn warm audiences into your profit centre.
OPERATIONS, READY TO SCALE
Inventory planning, speed audits, checkout QA, and proactive CX—so you don't blow sales with avoidable friction.
POST-BF PROFIT PLAYBOOK
Review triggers, loyalty offers, holiday pivots—turn one-time buyers into December revenue.
WHY YOU NEED THIS GUIDE:
This isn't guesswork. It's the battle-tested playbook we run for D2C brands that scale hard over BFCM. By the end, you'll know how to:
Win Pre-BF: grow a VIP list at low CPL, segment like a pro, and lock tracking before CPMs surge.
Survive BF Week Chaos: separate campaigns, budget like a trader, and deploy creative that stays fresh.
Protect Margin: use bundles and time-boxed scarcity to lift AOV without racing to the bottom.
Milk the Afterglow: deploy post-purchase flows, behaviour-based segments, and gift-led messaging in December.
Micro-proof callouts.
DPAs in a standalone BF campaign cut CPA 18% overnight.
A 5-day creative countdown lifted CTR 32% and spiked mid-week sales.
A dedicated BF landing page doubled CVR for a beauty brand (2.3% → 4.8%).
WHAT'S INSIDE?
Phase 1 — Pre-Black Friday (Oct → Early Nov): Infrastructure, segmentation, offer planning, lead gen.
Phase 2 — BF Week → Cyber Monday:Chaos-proof structures, creative cadence, budget shifts, margin control.
Phase 3 — Post-BF → Early December: Loyalty engine, behaviour segmentation, gift-led pivots.
Bonus: Black Friday KPI Calculator—model discounts vs ROAS targets so you never scale unprofitably.
About Alphageek
WHO WE ARE
Alphageek Digital has generated £50M+ in client revenue, partnering with ambitious D2C brands across five continents. We cut the noise and deliver strategies you can plug in today.
100's
of supercharged clients globally
£1,000,000's
Spent on ads
£10,000,000's
Returned in revenue
Supercharge Your Marketing.
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Join the Black Friday Winners
If you read this guide and don't come away with at least three actionable ideas to improve your BFCM profitability, you're probably not in e-commerce.
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